A deposit is easier to accept when it is specific: explain what it covers, when it is due, and how the remaining balance will work.
A deposit may reserve your availability, cover upfront materials, or start a defined project phase. Say this plainly in the proposal and invoice so the client understands that the deposit is part of the agreed workflow, not a surprise fee.
To reserve your project start date, please pay the [percentage or amount] deposit by [date]. This covers [scope or milestone]. The remaining [amount] will be due when [milestone or delivery condition]. You can pay securely here: [invoice link].
Create an invoice that identifies the deposit and the total project value. Once the deposit is paid, keep the remaining balance visible so the final invoice is easy to understand and reconcile.
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